YouTube Reportedly Rewarding Creators For Promoting New Twitch-Like Features
Aug. 14, 2018According to areport by Bloomberg, YouTube is paying good money to its creators to promote its new,Twitch-like monetization features, such as donations and paid memberships. The money reportedly ranges from tens of thousands of dollars to hundreds of thousands of dollars, although, none of the creators have been identified by the report.
The new features were introduced byYouTubelast year in a bid to keep creators happy after the company sensed a growing unrest among many of them for allegedly not getting the same options to monetize their content when compared to their compatriots on Twitch and Patreon, both of which, alongside Facebook Video andInstagram’s latest IGTV platform, are being seen in some quarters aspotential challengers to YouTube’s dominancegoing forward.
It’s ironic that YouTube is paying its creators to promote Super Chat when it is one of the features that most of them have constantly complained about, given that 30 percent of any payment they receive through the platform ends up going to YouTube.
The company, on the other hand, is desperate to convey the message that its new features will definitely help creators on the platform generate additional income over and above what they already earn from traditional advertisements.
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