YouTube Plans Original Video Content in India to Take on Netflix, Amazon Prime

Jul. 28, 2018

With thecompetition in the original contentspace heating up in India, YouTube isplanning to introduceoriginal programming of its own to stave offcompetition from the likes of Netflixand Amazon Prime Videos in the country.

Globally, the company’s original content is produced under YouTube Originals banner, and is available mostly on YouTube Premium, which is not available in India just yet, but isexpected to be launched in the country soon. The programs range from dramas featuring award-winning actors to comedies with top YouTube creators and documentaries involving popular artists.

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