In an effort to increase its presence in middle-class households in India, US streaming giant Netflix has announced a partnership with Hathway Broadband to provide its services through the latter’s set-top-boxes (STBs). As part of the plan, Hathway will offer its users a redesigned STB whose remote will have a dedicated Netflix button to launch the service directly.
“In this smart and digital era, customers are looking at leading Internet entertainment services like Netflix to access high quality, well-produced entertainment. The soon-to-be launched Hathway set-top box will make watching streaming videos on large screens an incredible experience. The Hathway set-top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans”.
Like most global tech biggies, Netflix has been investing heavily in India in recent times, and has even started commissioningoriginal content based on Indian stories. According to industry sourcesquoted by Mint, the company is apparently setting aside Rs. 500-600 crore per year to invest in original content in the country.
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