Why Snapdragon 450 in Mid-Range Phones in 2018 Makes No Sense at All

Aug. 6, 2018

Take for instance, the recentBlackBerry Evolve,which will be hitting stores in India later this month. We were appalled to see Optiemus Infracom (the company behind the revival of BlackBerry smartphone brand in India) trying to position a Snapdragon 450-powered device as a premium offering worth Rs 24,999.

Optiemus is banking on the erstwhile reputation of the BlackBerry brand as being premium and the phone’s security-centric software to justify the pricing. However, it is not the sole Android phone maker that has decided to adopt a similar route and add budget specs to their mid-range offerings.

The best example is Samsung. The Korean giant launched the Snapdragon 450-poweredGalaxy A6+earlier this year at a price of Rs 25,999 and that’s surprising as well.

I mean, if you look at other smartphone offerings in this price range, there are devices such as theNokia 7 plusandHuawei Nova 3ithat offer faster processors (Snapdragon 660 and Kirin 710 respectively) that make them much better value for money.

Similarly, we found a whole range of phones in the sub-15k price bracket that use the theSamsung On8, Moto G6, and Vivo V9 Youth include the Snapdragon 450 chipsetas well.

In contrast, successful devices such as theRedmi Note 5 ProandAsus ZenFone Max Pro (M1)come with the Snapdragon 636 and are priced similarly. Heck, you’ll be able to get the Snapdragon 625-poweredRedmi Note 5for Rs 9,999 and that’s way better than any of the Snapdragon 450 devices we have seen recently.

So while Android phone makers may want to position their phones in the premium or the mid-range segment, the devices themselves offer very little value for money especially with that gimped SoC powering things. It won’t be long before this strategy backfires, as consumers are steadily understanding the necessity of better internals thanks to being more exposed to newer launches, and are making smarter purchase decisions.

If you look at the changing dynamics of the smartphone market, not a lot of users would spend exorbitant sums on underpowered devices, even if the brand proposition may be attractive. It makes little sense in a market that’s hurtling towards hardware parity between mid-range and high-end as the recentOnePlus 6 and Asus Zenfone 5Zreleases have shown.