WhatsApp Business May Get Product Catalogs, Chat Filter

Jun. 18, 2018

It isn’t immediately clear if the company will allow businesses the option to sell their products directly from within the app itself, but even if that doesn’t happen, the online catalogue feature will certainly enable them to better showcase their products to their customers, seeing as all the product info will apparently be visible within the standard app. While businesses as well as customers are expected to benefit from the new feature, it remains to be seen how WhatsApp will monetize it going forward.

Apart from the product catalogue, another feature that’s expected to be added to WhatsApp Business soon is a chat filter that’s expected to help businesses sort incoming messages by filters, helping business locate specific types of messages from customers – such as complaints or feedback. This feature is also expected to be introduced in the consumer version of WhatsApp at some stage going forward.

After a lot ofhype and speculation, WhatsApp Business was officiallylaunched earlier this yearin Indonesia, Italy, Mexico, the UK and the US, after being made available in India last year. The app is currently only available on Android, but the company is said to be working on an iOS version as well, although, there’s no word on when it might be launched officially.

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