Twitter Lost 1 Million Users Last Quarter As Crackdown on Fake Accounts Continues
Jul. 27, 2018Average daily active users (DAU) increased 11 per cent (year-over-year) — compared to 10 per cent year-over-year growth in Q1, Twitter said in a statement.“Our second quarter results reflect the work we’re doing to ensure more people get value from Twitterevery day,”said Twitter’s CEO Jack Dorsey.
“We want people to feel safe freely expressing themselves and have launched new tools to address problem behaviours that distort and distract from the public conversation,”he added. The company said it will continue to invest in improving the health of the public conversation on Twitter, making the service better by integrating new behavioural signals to remove spammy and suspicious accounts.
Twitter recently acquired Smyte, a company that specialises in spam prevention, safety and security.“We’re also continuing to make it easier for people to find and follow breaking news and events, and have introduced machine learning algorithms that organise the conversation around events,”said Dorsey.
The average number of spam reports it received through the reporting flow continued to drop — from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May.“The new protections we’ve developed have already helped us prevent more than 50,000 spammy signups per day in June,”it added.
According to Ned Segal, Twitter’s CFO, the company is maintaining profitability while make investments in the business.“Looking ahead, we remain optimistic about our ability to execute on our priorities and deliver value for advertisers and shareholders,”he said.
