Soon You Might Have to Pay to Access Google’s AI Search Features

Apr. 5, 2024

Last year, with SGE (Search Generative Experience), Googleannouncedthat it was supercharging its Search with Generative AI. By heading over to Google Search Labs and opting in, you can give this feature a try. The feature offers a quick rundown or summary of whatever you have searched for. It’s to make Google Search results easy for you and cut down on the hassle of having to dig deeper. While these AI overviews are still experimental, Google may be planning to move them to a paid tier already.

Those on the regular ad-supported version of Google Search won’t see this option pop up in the first place, the report suggests. FT derived these bits of information from anonymous insiders. I mean, we probably saw it coming and aren’t too surprised, right?

Also, do note that even if you pay the price, Google Search will not become ad-free, because it can’t afford to. Google’s ad revenue is what lays down the foundation for the tech giant to stand on its two feet. So, by the end of the day, those AI features are what you are getting extra. However, don’t worry, as you can make use of the regular Gemini for free.

This move by Google is probably to make up for what the regular ads can’t cover. AI searches are expensive and they can really cut into the profits, as a Reutersreportfrom last year suggests. The report also reveals howstandard searches cost 10 times lessthan that of a query passed through an AI model like Gemini. All in all, we are talking in billions here.

While I understand Google trying to butt heads with the likes of OpenAI’s ChatGPT, I can’t help but be concerned. The main problem lies with the fact that is the first time such a core integrated feature is being blocked by a paywall. And that, in my opinion, can maybecompromise the future of Google Search’s integrity.

What if we are nearing a future where accurate information in itself is locked behind a paywall? What if, in the name of AI, we are deprived of features that make life easier? I mean, wasn’t AI supposed to do just that? With Google’s 26th anniversary not being too far away, I certainly hope it doesn’t have more such shocking news up its sleeves.

What are your thoughts about it? Would you pay the premium price for such core AI features that were meant to be free in the first place? Let me know in the comments down below.

Sagnik is a tech aficionado who can never say “no” to dipping his toes into unknown waters of tech or reviewing the latest gadgets. He is also a hardcore gamer, having played everything from Snake Xenzia to Dead Space Remake.