Snapchat Ties up With Budweiser, Dunkin’ Donuts and More For Sponsored ‘Snappables’

Jun. 12, 2018

If Snapchat’sredesigned interfacehasn’t managed to annoy enough users already, the company’s latest ploy to monetize its popular app might just manage to do it.According to VentureBeat, Snap has tied up with a number of companies, including Dunkin’ Donuts, Bud Light and King Digital Entertainment – the developers behind the popular mobile game, Candy Crush Saga – to create sponsored ‘Snappables‘. A Snap spokesperson has reportedly confirmed the report, saying that the first such Snappable will go live this Thursday.

In case you didn’t know already, ‘Snappables’ is a newSnapchatfeature that combines augmented reality with gameplay. The company believes the feature will help it stay ahead in the AR stakes as other social media companies start upping their AR game. One of the games requires users to ‘catch’ AR eggs with their mouths, while other games allow users to fight aliens, start a rock band, and play basketball, among other cool things.

Snap has been exploring various ways to monetize its app, and was earlier rumored to introduceunskippable 6-second adsin the Shows section of the app. The new ways to monetize the app by using in-your-face advertising – potentially at the cost of user satisfaction – could be a sure sign that the company is feeling the heat after going public, and is gunning for profitability.

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