The 2nd-gen Frame TV also comes with a smart feature called Effortless Log-in that allows users to transfer Wi-Fi and Samsung account details using Bluetooth Low Energy (BLE) from a phone to the TV without re-typing any passwords.
The device also comes with the company’s proprietary Smart Hub menu that allows users to“intuitively navigate across streaming services, consoles and live TV while Universal Guide curates content based TV watchers’ unique tastes”.
Samsung says that the device uses motion and brightness sensors to“convert The Frame from TV into a lifelike work of art”when not in use. The sensors also adjust the screen brightness based on the ambient light in the room. The new model comes in four magnetic bezel options (black, white, walnut and beige wood), and retains the ‘One Invisible Connection’ cable that was originally found in the original model.
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