Samsung Ruled India’s Premium Smartphone Segment in First Half This Year: CMR

Aug. 17, 2018

According to CMR India’s “Mobile Handset Review” report, Samsung (48 per cent) was followed by Chinese smartphone player OnePlus, which grabbed the second spot with 25 per cent share, and Apple with 22 per cent share.

“The premium smartphone segment, though small, is driven by aspirational, tech-savvy millennials and in the coming years, will continue to grow significantly.Samsung’s flagship S9helped it garner a lion’s share of the premium smartphone segment,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement.

TheiPhone-makersuffered a decline in demand for its iPhones due to pricing challenges on account of post-duty increase.