The $1.44 billion worth investment amounts to a 150% year-on-year increase in the company’s spending on R&D and will continue to go up on a yearly basis in the foreseeable future. The key areas where Oppo plans to focus its R&D efforts are 5G, AI and IoT, alongside making more advanced smartphones with innovative features.Oppo founder and CEO, Tony Chen
“The smartphone is one of the best vessels for AI, but there is still considerable room for improvement. OPPO will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications”, Chen said at the event. Oppo recentlyannouncedplans to up the company’s first India research and development (R&D) center in Hyderabad.
Oppo’s heavy investment in the company’s research and development activities has certainly borne fruits, as the company has succeeded in achieving a number of industry firsts over the past few years. Take for example the Oppo N1, which was the world’s first smartphone to feature a rotating camera while its successor, the Oppo N3 was the world’s first smartphone to come equipped with a motorized rotating camera.
The company also showcased the world’s first periscope-style 5x dual camera zoom technology for smartphones which offers 5x lossless zoom capability, and also unveiled theFind Xearlier this year, which was among the first smartphones to feature a slide-out camera design.