OnePlus Says ‘Just Getting Started’ After Topping India’s Premium Market

Aug. 1, 2018

If you haven’t already heard, OnePlus is taking the Indian smartphone market by storm. OnePlus has nowpushed pastboth Samsung, as well as Apple, to take the top spot in the premium segment of India, according to Counterpoint Research.

To acknowledge its success in the country, OnePlus CEO Pete Lau has published anofficial statementsaying that they’re just getting started. He then goes on to reminisce about the company’s memorable experiences, such as 2 lakh sign-ups to buy the OnePlus 2, which was quite overwhelming for them at the time. He further added,

As humans, we are quick to judge, but you cannot do that with a country like India. India is today a community that is our eye to the globe, a soundboard for experimentation through which we understand the pulse of the customer at a global level.

As you may have already guessed, the company’s success in the previous quarter was led by thescintillating salesof the OnePlus 6. This has given the company reassurance of its plans for the country, which is now going to house the second OnePlus headquarter in the world.

Further, talking about the future, Lau continued to add that‘we are at the beginning of a long journey towards realizing our vision to create a healthy company that endures. The reason that we’ve survived in this highly competitive atmosphere is inseparable from our focus on product – on building one flagship at a time.’

OnePlus has always been close to its user community, which is very well visible from the company’sOpen Ears Forumsandcommitment to Android updates. Thus, OnePlus is now extending exclusive offers on its latest flagship, the OnePlus 6, to celebrate the milestone.

Starting August 1, i.e today, you areeligible for Rs 1500 cashback on the purchase of OnePlus 6using ICICI Bank credit card or EMI transactions across all online and offline channels. OnePlus has also added a 6-months no-cost EMI on all popular bank credit cards on Amazon India and all offline channels.

In addition, consumers would be able to avail an extra Rs 1500 discount on the exchange of an old smartphone on Amazon from August 3. So, if you’ve been looking to pick up the OnePlus 6 then now might be the right time to get one.