OnePlus Plans To Further Expand its Offline Presence in India with 10 New Retail Outlets
Aug. 2, 2018India is a huge market for phone makers and it seems to be growing by the month, as all manufacturers look to grab a slice of the pie. OnePlus isleading the premium segmentand that’s on the back of minimal sales from offline channels. But the company is looking to expand its retail store presence in the country to bridge the gap between online and offline sales.
The timing of this development coincides with an important milestone for OnePlus. It hasmanaged to trumpall its competitors, namely Apple and Samsung, for the top spot in the premium segment in India. This is a huge deal for a company which landed in the country merely three years ago, and has madeIndia its second HQ.
OnePlus initially focused on sales via online platforms (Amazon India and its own online store), but the Chinese giant recently changed its outlook and started setting up offlineretail stores across the country. And the aforementioned milestonemakes it especially important for OnePlus to expand its offline presenceif it wants to reach consumers who’re still wary of buying good online.
Talking about production, Agarwal states that all OnePlus devices sold in the country are made locally in support of the ‘Make in India’ program. He further continues to add,“we have already upgraded to local production of the components and will continue to look at further plans as the government announces the next wave of localization.”
The company will need to carry forward the momentum gained fromscintillating salesof the OnePlus 6, which has been hit among the Indian crowd.
