OnePlus Grabs 40 Percent of India Premium Smartphone Market With OnePlus 6
Jul. 31, 2018Samsung captured 34 per cent share of the premium segment while Apple 14 percent – its lowest ever.
“The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago,” said the report, released late on Monday.
The top three brands, Samsung, OnePlus and Apple, contributed 88 percent of the overall premium market as compared to 95 percent a quarter ago.
“This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus),” the report added.
Samsung captured over a third of the total premium smartphone market during the quarter with promotions around its flagship S9 series remaining strong.
In terms of best-selling models, OnePlus 6 was the best in the premium segment followed by Samsung S9 Plus and OnePlus 5T.
“The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth,” said Neil Shah, Partner and Research Director, IoT, Mobile and Ecosystems, Counterpoint Research.
