Microsoft Launching Mobile Game Store to Rival Apple and Google

May. 10, 2024



Microsoft Xbox’s intentions to enter the mobile gaming sphere haven’t been a secret. After years of introducing various methods and options for everyone to enjoy video games, the gaming giant now plans to introduce a brand-new way of playing for mobile audiences. And who would’ve thought the solution was as simple as launching an Xbox mobile gaming app?

At the latest Bloomberg Technology Summit,Sarah Bond, President of Xbox Gaming, discussed a brand-new mobile game store launching in July. This app will act as analternative to Google’s PlayStore and Apple App Store. Sarah Bond also shared her thoughts on how their app plans to avoid the stringent Apple App Store rules for third-party store apps.

The initial plan for the Xbox Mobile Gaming Store is to bring their first-party portfolio. This means games likeCandy Crush by King, Minecraft by Mojang, etc. They’ll first start at the web, allowing everyone to access the app store across every device and country.

This minimizes the problem of every app store having different policies. Sarah Bond also claims they’ll add games from partners to their Xbox Mobile Gaming app store in the future, but the current plans are to focus on their titles.

Are you excited about Microsoft’s upcoming mobile game store? Let us know in the comments below!

Meet Sampad, Beebom’s in-house video game enthusiast and writer. With two years of freelance experience, he has passionately crafted articles about the games he loves. You can find his writings on Sportskeeda, Gamingbolt, and GGTalks.

During work hours, he covers the latest gaming news, creates how-to guides, and occasionally shares video game reviews. In his free time, he enjoys building Gundam model kits, planning his next cosplay, and play his favorite RPG games.