JioPhone Users Consume 7GB of Data Per Month, Migrating to Higher-Tier Plans
Jul. 31, 2018Data consumption and feature phones are two things that are not usually interconnected or associated with each other, but when it comes to Reliance’sJioPhone, an exception has to be made. According to a report, JioPhone users are not only consuming a high amount of mobile data, but are also willing to pay more for recharge plans that offer more data.
Anshuman Thakur, Head of Strategy and Planning at Reliance Jio Infocomm Ltd. has revealed that JioPhone users consume an average 7GB of data per month. But that’s not all, as JioPhone users are now willing to pay more for pricier data plans which offer more data.
According to a report from theBloombergQuint, about 90% of JioPhone users now use the Rs. 153 plan which offers 1.5 GB of data per day with a validity of 30 days, while the remaining 10% go for the Rs. 40 monthly plan. The numbers are quite surprising as an average Jio subscriber consumes 10GB of data per month, a majority of which use smartphones that are known to gobble up data at a faster pace, thanks to a wider portfolio of data-hungry apps and services.
Comparing that to a smart feature phone which is capable of running only the basic suite of connected apps such asWhatsApp, Facebook, andGoogle Maps, the 7GB figure is quite a lot, and hints at the inclination of the masses towards a more connected future.
