One can expect Jio to launch its broadband offerings at heavily subsidized prices, just like the Reliance Jio mobile service.
Earlier reportsalso suggest that users will be required to pay a security fee of Rs. 4,500, which instead of being refunded after disconnection, will be refunded back to the user as cashbacks or other rewards, so that service becomes “effectively free”.
Meanwhile, Airtel is gearing up to compete against Jio and is ramping up its coverage, especially in non-urban areas. It has also announcedup to 20% discountto customers paying for six months or the entire year with amaximum speed of up to 300Mbps.Courtesy: Samacharnama
Along with these benefits, Airtel will also be launching aconsolidated service called Home Platform, just like Jio’s proposed FTTH Home. Under this, broadband service will be offered with postpaid connections and Airtel TV DTH service, all of which will be combined under a single bill to serve the needs of a family. The platform has not been announced yet but ET suggests that it will be offered soon.
Irrespective of the fate of Indian broadband industry, Jio’s entry is likely to give a tough competition to the prevailing leaders. Its offerings willdisrupt the market in two ways– first, by offering attractive pricing and second, by bundling broadband and mobility services together, Rohan Dhamija of Analysys Mason told ET.