Hulu and Disney Plus Set to Bypass Apple App Store Payments, Here’s Why

Oct. 22, 2024

Earlier this year, streaming services like Disney Plus implemented stricterpassword-sharing limitationsto encourage more users to sign up for the services. It looks like Hulu and Disney Plus are now cracking down on Apple by blocking sign-ups via the App Store to avoid high App Store fees.

Apple did the same thing on the Apple TV app for Google TV by removing the ability to buy and rent due to Google’s 30% cut. Apple does have a Video Partner Program for popular streaming services, which reduces the cut Apple takes from 30% to 15%, but 15% is still quite significant for recurring payments.

While this change adds a dent to the overall user experience, firms would be happy to bring this change because it helps them save a lot. I’d agree, 30% commission from both Apple and Google is quite ludicrous.

Do you think Apple and Google should reduce the commissions? Let us know in the comments below.