Get Ready to Play Games on Snapchat

Jun. 28, 2018

Despite its popularity, Snapchat has suffered falling revenue and to make up for the losses, the social media will beworking on games within the app,in addition to other changes such asshoppable AR experiences. While there is no information about the type of games that will be added to Snapchat but there is a good chance that these areaugmented reality gameswhich the company has been testing for quite some time now.

Snap is now planning to not just add games to Snapchat butbuild an entire gaming platformwithin the app.The Informationreports that the company has partnered with at least one game publisher to develop a new game for this platform.Snapchat’s augmented reality games or “Snappables”

As per the sources contacted by The Information, users will be able todownload game titles from astore within the Snapchat app. The company is reportedly working on the platform for at least a year now. It had also acquired a UK-based game-development software company called “PlayCanvas” last month.

Snap also released a new SDK last week which would allow users to log into apps using Snapchat credentials, so it could be that the company is also building a competitive arena and not just games within the app. It has experienced difficulty making money from the app and despite giving birth to the idea of advertising in augmented reality, Google, which has more technical muscle power as well as more connections, istaking a leadin the niche.

https://www.youtube.com/watch?v=NkvnmMc_hSg

The gaming platform could also bring back some of those Snapchat users who left after theapp’s visual overhaul, which drew much flak. The company is expected toroll out games to users this fall.

Meanwhile, it is not the only social media company working on games as Facebook announced its plans to launch “Instant Games” which can be played in the Messenger or the news feedwithout installing.