Flipkart and Hotstar Announce New Ad Platform ‘Shopper Audience Network’
Jul. 20, 2018Easy and economical internet connectivity in India has given a rise to over-the-top video consumption through apps such as Netflix, Hotstar, Voot etc. To benefit from this,Hotstar has joined hands with Flipkartto launch a “Shopper Audience Network” which will serve shopping ads to viewers.
The Shopper Audience Network developed by Flipkart is designed to understand a consumer’s viewing habits and marrying those stats with their Flipkart shopping history. This will be used to serve them appropriateads on Hotstar related to products they can buy on Flipkart.
The two companies have not detailed if these ads will help the consumer in any way, save suggesting them what to buy. But it has a great opportunity for advertisers. The new collaboration will help advertisers utilize metrics andinsights from consumers’ shopping habitsand display graphical and video ads which matter.
The two companies said in a press release that the unified platform will offer “highly optimised and measurable, brand-safe environment for all advertisers“. Flipkart’sad platformalready allows sellers and marketers of all scale to show ads on the e-commerce’s website and the new initiative appears to be an extension of the same platform.
Meanwhile, Amazon hastried and testedanother way of reaping out more shopping revenue by offering complimentary video and audio services with the promise of early delivery in Prime membership.
