Facebook’s ‘Workplace for Good’ Brings Premium Features For Free to Non-Profits

Jun. 20, 2018

Under firefor allegedly playing a major role in compromising the privacy of more than87 million usersas part of theCambridge Analytica scandal, Facebook is doing its best to up its PR game and garner some much-needed good press. After itsblood-donation initiativein India, Pakistan and Bangladesh earlier this month, the company now has announced that its premium communication platform, ‘Workplace’ will be available for free to all staff and volunteers of education providers and non-profit organizations.

As TechCrunch Points out, Facebook never really charged non-profits to use Workplace, anyways, but as of today, the company is pledging to make“a bigger push to open the product up to charities, educational institutions and non-governmental organizations, regardless of their size”.

According to VentureBeat, Workplace is currently used by over 30,000 clients worldwide, including more than 2,000 nonprofit organizations, like UNICEF, Oxfam, Save the Children, World Wildlife Fund (WWF) and more. The service’s corporate clients include the likes of Spotify, Starbucks, Walmart and others.

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