Facebook Will Help Brands Find the Right Influencers With New Matchmaking Tools
Jun. 20, 2018Facebook is announcing new revenue generation opportunities for content creators and at the core of this initiative is a programme called Brand Collabs Manager. The feature willallow brands to partner with creators directly through Facebookfor better incentives, engagement and transparently monitoring impact of their campaigns.
The tool offers atwo-way communication mediumfor both – brands and content creators – and will let them discover prospective partners. By utilizing a creator’s fan-following, brands will be able to receive more engagement, and have a clear way of tracking how well their money is being spent.
Facebook has not clarified how brands and influences can collaborate and whether it is restricted to just Facebook’s various platforms.
Brands can create profiles for their products, while creators can create portfolios to talk about their pastexperience. Both can also list their interests so that finding that synergy is easier. To sign up, brands and creators can visitthis page.
Alongside these options, Facebook will also allow those who create long-form content toinject mid-roll ads(or at least that is what the “Ad Breaks” moniker indicates). Starting today, Facebook will also let creatorshost polls and quizzes in online videos– includingon-demand content on Watch– in a fashion similar to HQ Trivia to engage more viewers on the platform.
