Embracer Group to Split into Three Companies

Apr. 22, 2024

Asmodee Group will mostly focus on table-top games like Ticket to Ride, 7 Wonders, Azul, CATAN, etc. Coffee Stain & Friends will focus on smaller budget games and Free-to-Play titles. Under it, studios like Coffee Stain, Ghost Ship, THQ Nordic, Tuxedo Labs, and others will stay.

Finally, Middle-earth Enterprises & Friends will include the bigger-budget studios, including Crystal Dynamics, Dambuster Studios, 4A Games, Eidos-Montreal, The Lord of the Rings franchise, PLAOIN, Dark Horse, etc.

Honestly, those are some weird choices when choosing names. I can get behind Coffee Stain becoming the face of AA-publishing efforts. Picking Middle Earth to represent studios that have consistently published successful titles is weird.

Furthermore, this Embracer Group split has caused confusion, as the new subsidiaries contain the names of studios and IPs well-known among gaming audiences.

So now, gamers are confused about which company is going under which division, especially when your company name is “Coffee Stain & Friends,” a publishing arm well-known for developing hits like Goat Simulator and Satisfactory and publishing titles like Deep Rock Galactic and Valheim.

Regardless, it seems, for now, things are quiet at the Embracer camp. For how long is something we are yet to see? And, for once, I’m glad I don’t have to report about another studio layoff. Are you fine with this change ? Let us know in the comments below.

Meet Sampad, Beebom’s in-house video game enthusiast and writer. With two years of freelance experience, he has passionately crafted articles about the games he loves. You can find his writings on Sportskeeda, Gamingbolt, and GGTalks.

During work hours, he covers the latest gaming news, creates how-to guides, and occasionally shares video game reviews. In his free time, he enjoys building Gundam model kits, planning his next cosplay, and play his favorite RPG games.