State-run telco BSNL has been living up to its promise of launching new plans to match up with what its private rivals are offering. Now, after launching several packages for its mobile users, BSNL has announced that it willupgrade its FTTH service with better plans and higher speedtopose strong competition to JioGigaFiberwhich was recently announced at Reliance Industries’ AGM.
In order to prepare for Jio’s entry in the FTTH scape, BSNL has updated its fiber broadband plans worth Rs. 3,999, Rs. 5,999, Rs. 9,999, and Rs. 16,999. The telco has not only increased the data offering with the plan but will now also offer increased speeds.
BSNL has been on its toes to update various plans and offer special deals to prevent Jio from biting a chunk of its user base. Last month, it had announcedunlimed calling for all of its FTTH and broadband plansto retain users. Later, it had also refreshed plans priced at Rs. 999, Rs. 1,699, Rs. 2,999, and Rs. 4,999 offering up to 1.5TB of data at a maximum of 100Mbps.
This cautious attempt to match up to Jio’s pricing talks not only about BSNL’s attempts to retain its customers but also about its angst Jio sweeping away its customers. Mind you,Jio has not yet announced the pricing for its FTTH service, which is expected to bundle other benefits including JioTV and VoIP calling.
Looking at Jio’s track record when it comes to pricing, BSNL’s distress is justified and it’ll be exciting to seewhat Jio puts on the tablewhen the servicelaunches this Independence Day.