Apple Vision Pro Shipments Cut Down to Half; Is the Mixed Reality Hype Dying?

Apr. 24, 2024

“Demand (of the Vision Pro) in the US market has fallen sharply beyond expectations.”– Ming-Chi Kuo

Earlier, Kuo had predicted that it wouldn’t be challenging for Apple to hit the 500,000 shipments mark with its Vision Pro this year. But, given that Kuo suggests asharp decline in the US market’s Vision Pro demand, he believes that thismaymake,“Apple take a conservative view of demand in non-US markets.”

Kuo states a couple of factors that may be affecting that. For starters, the biggest challenge for the Vision Pro is to bring key applications to the table. While it has a few tricks up its sleeve, the price alongside its weighty form factor doesn’t help its case much. On top of that, Kuo also states:

In addition, talks of there being amore affordable version of the Vision Prohas also been making rounds of the rumor mill. If that’s true, and the reported $2,000 price cut on is not just smoke and mirrors, there’s still some hope in that case.

So, Is the Vision Pro Buzz Starting to Fade?

See, I have been spending quite some time with the Vision Pro, crafting guides likethisfor it. There’s no doubt that I was absolutely thrilled to use the headset initially. However, that excitement lasted for about a week at the most. Post that, I have been deliberatelytryingto find things to do with it. That should explain the current status of the Vision Pro.

Yes, those immersive videos and interactive apps will give you goosebumps and maybe even make you scream. But, not for long.With each passing day, I use the Vision Pro a little less, and that’s alarming. Soon, I’ll end up only taking it out when I need it to bring an idea to life. So, there’s that.

But, as for Kuo’s predictions, he has had an excellent track record so far. But, you can never say what Apple has up its sleeves, and Kuo may be entirely wrong. Only time will tell.

What about you? If the Vision Pro releases in your region, will you be willing to pay the hefty price for all that it has to offer?

Sagnik is a tech aficionado who can never say “no” to dipping his toes into unknown waters of tech or reviewing the latest gadgets. He is also a hardcore gamer, having played everything from Snake Xenzia to Dead Space Remake.