Apple to Bring On-Device AI with French Startup Acquisition
Apr. 23, 2024Apple has reportedly acquired Datakalab, a Paris-based Artificial Intelligence startup amid its plans to deliver on-device AI tools. This news came right after Mark Gurman reported that Apple is developing a proprietary large language model (LLM) to bring AI features to iPhones.
Since then, the company has made notable progress inAI technologyfocusing on low-power, runtime-efficient, and deep-learning algorithms thatwork on-device, without relying on cloud-based systems. A good example of a cloud-based AI tool is the AI generative wallpaper feature on the Pixel,Samsung, andNothingphones.
Well, this approach closely aligns with Apple’s commitment to deliver reliable performance whilemaintaining user privacy and data security. When the data is processed, it ensures faster responses and minimizes the risk of data breaches. Apple’s interest is likely driven by the startup’s proficiency in optimizing neural networks for portable devices such as smartphones and tablets.
In addition, Datakalab also developed technology that could analyze human emotions through facial recognition and visual data. Later on, these were used to do real-time monitoring of audience reactions during cinema screenings.
It’s worth mentioning that neither Apple nor DatakaLab have acknowledged the acquisition yet. Challenges say that this month, the deal was reported to the European Union. According to the report, Datakalab’s two founders did not join Apple, but several other employees have made a switch.
Recently, Mark Gurman reported thatApple is developing an LLM that will run on-device, unlike most existing AI services that run on the cloud. Since Apple’s on-device LLM could be less powerful than its direct cloud-based rivals, the Cupertino tech giant might “fill in the gaps” by licensing technology from Google or other AI service providers.
