Apple Greenlights Epic Games Marketplace App in Europe

Jul. 6, 2024

The huge tussle between Epic Games and Apple is the worst-kept secret. Put simply, Epic Games believes that iPhone and iPad users should have access to alternate payment channels, so they launched their payment option. However, Apple removed Fortnite from the App Store, resulting in a long-winded battle.

As shared by the Epic Games Newsroom X account, Appleinitially rejectedthe Epic Games Store marketplace notarization submission. According to the account, Apple claims theinstall button design and position in the marketplace is very similarto the App Store’s Get button and in-app purchase label.

Epic claims they use a similar design and naming convention used by multiple popular app stores on various platforms. They also claim the app uses standard conventions used for buttons in iOS.

However, Apple later approved the Epic Games marketplace app, with the condition that Epic Games fix its button and its layout. As per anX postby Epic CEO Tim Sweeney, Apple has told reportersthis change is temporary. Apple also expects Epic Games to change the buttons, which Sweeney claims will make the store “less standard and harder to use.”

It does feel like Apple is reaching to find a problem with this launch. As per EU Digital Markets Act (DMA) regulation, Epic Games can freely publish its marketplace app and Fortnite on iOS and iPad.

The company also announced thereturn of Fortniteto iOS and iPad a few months back. However, with the current situation unfolding, it can become a headache for Fortnite makers if Apple does decide to stop the Fortnite launch for any reason.

For now, Tim Sweeney has said they’ll fight these claims and change it for good. Let us know your thoughts on these developments in the comments below.

Meet Sampad, Beebom’s in-house video game enthusiast and writer. With two years of freelance experience, he has passionately crafted articles about the games he loves. You can find his writings on Sportskeeda, Gamingbolt, and GGTalks.

During work hours, he covers the latest gaming news, creates how-to guides, and occasionally shares video game reviews. In his free time, he enjoys building Gundam model kits, planning his next cosplay, and play his favorite RPG games.