Apple Faces Regulatory Action in Japan over Quashing App Store Rival

Aug. 16, 2018



Apple allegedly pressured Yahoo Japan to shut down a game platform that offered competition to theApp Store, prompting regulators in Japan to initiate an investigation, Nikkei Asian Review reported on Thursday.

The platform elicited interests from a large number of companies including famed role-playing game makerSquare EnixHoldings.

But Apple allegedly found this strategy of Yahoo Japan a direct threat to its model of App Store which contributes a big amount to the tech giant’s revenue and pressurised Yahoo Japan to quash the platform.

After abruptly slashing its budget for Game Plus last autumn, Yahoo has now all but stopped promoting the service.

Yahoo informed multiple business partners that it was compelled to pull back because of pressure behind the scenes from Apple, the Nikkei report said.

Japan’s Fair Trade Commission and the industry ministry began receiving reports from Yahoo last autumn about issues surrounding its Game Plus platform, said the report, adding that Apple and Yahoo did not immediately respond to requests for comment.

Apple famously controls all apps and content that it sells through the App Store and third-party app stores are only available for jailbroken iPhones.