Apple Beats Google To Become World’s Top Brand, Facebook Slips to 9th Place
Oct. 4, 2018According to the ranking, Apple’s brand value grew 16 percent (year-on-year) to $214.5 billion. It went on to become the first company in the US tohit the $1 trillion market cap.
“In second place, Google was up 10 percent to $155.5 billion whileAmazonis valued at $100.8 billion,” campaignlive.co.uk reported, citing the report findings.
Microsoft (valued at $92.7 billion) was fourth while Coca Cola (valued at $66.3 billion) came fifth followed by Samsung on sixth spot.
Facebook’s brand value has declined 6 percent this year in the wake of theCambridge Analyticadata scandal.
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” Charles Trevail, Global Chief Executive of Interbrand, was quoted as saying.
When it comes to Apple, it has proved highly adept at maximising the value from its hero product, the iPhone, exemplified by its recent launches of theiPhone XS, XS Max and XR.
The Interbrand report values a company on the basis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength and its ability to create loyalty.
