Amazon Reports Record-Breaking Shipments During Prime Day 2018
Jul. 19, 2018Amazonrecountsthat the most popular electronics products globally were theFire TV Stick with Voice Remoteand theEcho Dot. Without providing exact numbers, the internet bigwig said that “millions” of Fire TV devices were sold. In India, too, these two were the best-selling Amazon devices.
Overall, the two of the top three highest-sold products in India were from Xiaomi. These include theRedmi Y232GB (golden variant) and Mi 10,000mAh Power bank 2i. Meanwhile, the other product which made to the list of top-3 was Tata Salt. The highest selling category remained to be smartphones, followed by home appliances, apparel, and daily essentials.
Amazon witnessed a5X growth in terms of smartphonesales in India over the last Prime Day sale while the sales of large appliances grew by 9X. Consumer electronics, thanks to deals such as Buy one get one TCL TV, rose 4X. Essentials and apparels grew 3X and 2X respectively. Even Amazon Pay received a lot of attention and to avail special offers, users topped up their wallet 7X more than on a regular day.
This year’s sale also witnessed arecord number of Prime members who shopped during the Prime Day sale, primarily because of a wider reach compared to previous ones. This time around, 17 countries including India participated in the sale. In India too, over 35% of the new members participating in the sale were from tier-2 and tier-3 cities, which speaks volumes about the popularity of Amazon and e-commerce in India.
